Powering your Product Strategy
and Go-to-market Success through
actionable customer insights

Launching products in international markets brings unique challenges.

I help your business:

Understand
Customer Needs

Make confident product and go-to-market decisions based on actionable insights into international customers’ behavior, pain points, and needs. I help you answer key business questions through end-to-end Customer Research across the product lifecycle.

Define
Product Strategy

Drive the long-term success of your offering by strategically addressing your customers’ needs. I help you uncover opportunities to increase product-market-fit and prioritize your product roadmap for maximum business value.

Drive
Go-to-market Success

Achieve your business goals by ensuring a successful market entry and product launch. I help you craft a winning go-to-market strategy with messaging and positioning that resonates with your target audience and drives your revenue and adoption goals.

About

My substantial international experience and unique skillset is built on these pillars:

Product Marketing

I have 10+ years experience leading go-to-market initiatives for large global tech companies like SAP and LinkedIn. As a Product Marketer, I have launched major products and over 100 features to 220+ million users in international markets.

Customer Research

I have impacted major product strategies, roadmap prioritization, and marketing campaigns for multimillion-dollar business opportunities through qualitative and quantitative customer research across the product lifecycle.

International Business

I have extensive international and cross-cultural work experience of leading go-to-market and research projects across 4 continents in 3 languages, with deep knowledge of the European, Latin American, and US market.

I hold a German Master in Social Sciences, a German PhD in Social Sciences, a US MBA in Entrepreneurship and Innovation, and am certified in Product Management and User Experience Research.

Dr. Sascha Noll

Services

How I can support your international business needs:

You want to make a specific product or business decision and need an expert to run Customer Research or inform your go-to-market approach.

(usually a few weeks)

You want to launch a new product or enter a new market and need ongoing Product Marketing support from an expert embedded in your team.

(usually several months)

You want to upskill your team to make more customer-focused business decisions and need a facilitator with extensive go-to-market experience.

(customized per needs)

“Sascha has an exceptional ability to help shape product roadmap through customer and user research. Many of the things that our team built (and are still live today!) came as a result of an insight that Sascha found through international user research. He was an invaluable thought partner.”

- Marcus Stromeyer,

Senior Product Manager

“Sascha was the pinnacle of best practice, particularly when running user research across global audiences. His thorough and holistic approach to qual, quant and data analysis helped executives make critical decisions about the future of Skills at LinkedIn; a C-suite level priority.”

- Katy Lambert,

Growth Marketing Lead

“Thanks to his international perspective, Sascha can effortlessly dialogue with diverse stakeholders across the globe. His ability to pick up on customers’ nuanced needs in different regions or markets ensures that their voices are heard, a crucial element for building a successful product for global audiences. Sascha is an outstanding asset that delivers exceptional value. Any organization would be incredibly lucky to have him on board!”

- Dr. Anna Hansch,

Media & Business Executive

“Sascha dug deep into what was driving our clients' needs and wants, so we could deliver a product that met those needs. Any company looking for a user researcher with a deep knowledge of product marketing could do no better than to hire Sascha.”

- Steve Siden,

Principal Customer Success Manager

“Sascha played a key role in influencing the product strategy by helping to prioritize user problems to focus on based on a deep understanding of key user segments. He was also very effective at collaborating across XFN partners (from Eng, Sales, to Customer Support) while working with a dynamic, fast-paced product roadmap.”    

- Joonhae Ahn,

Product Manager

Select International Projects

Startup Market Entry

Impacted product roadmaps and go-to-market strategies of 10+ startups from the US, Europe, and Asia with a focus on US market entry.

AI Company Go-to-market

Accelerated market entry for AI company by 3 months by informing go-to-market strategy with deep dive into key user pain points and priorities.

LinkedIn Learning

Safeguarded multimillion-dollar revenue for key B2B segment of LinkedIn Learning through beta program and strategic go-to-market initiatives.

SAP Internet of Things

Drove adoption for a new product category through successful beta programs and international customer co-innovation projects.

GABA Business Strategy

Increased revenue for the German American Business Association (GABA) through strategic customer research and go-to-market.

LinkedIn B2B Reporting

Increased usage of LinkedIn Learning B2B Reporting by 98 % and saved 100+ support hours per quarter through go-to-market for complete UX relaunch.

SAP Enterprise Platform

Improved product-market-fit for SAP enterprise platform based on leading customer research in 3 languages across the US, Europe, and Latin America.

Go-to-market Workshops

Led workshops on go-to-market strategy and customer discovery for 100+ attendees of business accelerators from Europe and the US.

Contact

Let’s explore how I can support your international Go-to-market Success:

    Dr. Sascha Noll

    Active member of the following professional organizations: