Powering your Product Strategy
and Go-to-market Success through
actionable customer insights

Launching products in international markets brings unique challenges.

I help your business:

Understand
Customer Needs

Make confident product and go-to-market decisions based on actionable insights into international customers’ behavior, pain points, and needs. I help you answer key business questions through end-to-end Customer Research across the product lifecycle.

Define
Product Strategy

Drive the long-term success of your offering by strategically addressing your customers’ needs. I help you uncover opportunities to increase product-market-fit and prioritize your product roadmap for maximum business value.

Drive
Go-to-market Success

Achieve your business goals by ensuring a successful market entry and product launch. I help you craft a winning go-to-market strategy with messaging and positioning that resonates with your target audience and drives your revenue and adoption goals.

About

My substantial international experience and unique skillset is built on these pillars:

I hold a German Master in Social Sciences, a German PhD in Social Sciences, a US MBA in Entrepreneurship and Innovation, and am certified in Product Management and User Experience Research.

Services

How I can support your international business needs:

You want to make a specific product or business decision and need an expert to run Customer Research or inform your go-to-market approach.

(usually a few weeks)

You want to launch a new product or enter a new market and need ongoing Product Marketing support from an expert embedded in your team.

(usually several months)

You want to upskill your team to make more customer-focused business decisions and need a facilitator with extensive go-to-market experience.

(customized per needs)

Select International Projects

Startup Market Entry

Impacted product roadmaps and go-to-market strategies of 10+ startups from the US, Europe, and Asia with a focus on US market entry.

AI Company Go-to-market

Accelerated market entry for AI company by 3 months by informing go-to-market strategy with deep dive into key user pain points and priorities.

LinkedIn Learning

Safeguarded multimillion-dollar revenue for key B2B segment of LinkedIn Learning through beta program and strategic go-to-market initiatives.

SAP Internet of Things

Drove adoption for a new product category through successful beta programs and international customer co-innovation projects.

GABA Business Strategy

Increased revenue for the German American Business Association (GABA) through strategic customer research and go-to-market.

LinkedIn B2B Reporting

Increased usage of LinkedIn Learning B2B Reporting by 98 % and saved 100+ support hours per quarter through go-to-market for complete UX relaunch.

SAP Enterprise Platform

Improved product-market-fit for SAP enterprise platform based on leading customer research in 3 languages across the US, Europe, and Latin America.

Go-to-market Workshops

Led workshops on go-to-market strategy and customer discovery for 100+ attendees of business accelerators from Europe and the US.

Contact

Let’s explore how I can support your international Go-to-market Success:

    Dr. Sascha Noll

    Active member of the following professional organizations: