Powering your Product Strategy
and Go-to-market Success through
actionable customer insights

Launching products in international markets brings unique challenges.

I help your business:

Understand
User Needs

Make confident product decisions based on actionable insights into international users’ behavior, goals, and pain points. I help you define and answer key questions through end-to-end UX Research.

Define
Product Strategy

Drive the long-term success of your offering by strategically addressing your customers’ needs. I help you uncover opportunities to increase product-market-fit and prioritize your roadmap for maximum business value.

Drive
Go-to-market Success

Achieve your business goals by ensuring a successful product launch. I help you craft a winning go-to-market strategy with messaging and positioning that resonates with your target audience.

About

My substantial international experience and unique skillset is built on these pillars:

UX Research

I have 10+ years experience leading product and user research for large global tech companies such as SAP and LinkedIn. My research has impacted major strategies for products rolled out to millions of users in international markets.

Product Strategy

I am an expert in both product management and product marketing through my work in Silicon Valley. This extensive cross-functional experience enables me to drive business value end-to-end across the product lifecycle.

International Business

I started my career as a researcher and producer at leading German TV broadcaster ZDF. For SAP and LinkedIn in the US, I led user research across four continents and launched software to global audiences. I work in English, German, Spanish, and French.

I hold a German Master in Social Sciences, a German PhD in Social Sciences, a US MBA in Entrepreneurship and Innovation, and am certified in User Experience with a specialty in UX Research by Nielsen Norman Group.

Dr. Sascha Noll

Services

How I can support your international business needs:

You want to make a specific product or business decision and need an expert to run UX Research for product discovery or validation.

(usually a few weeks)

You are creating a comprehensive product strategy and need ongoing UX Research and Strategy support from an expert embedded in your team.

(usually several months)

You want to upskill your team to make more user-centered decisions and need a facilitator with extensive international UX Research experience.

(customized per needs)

“Sascha has an exceptional ability to help shape product roadmap through customer and user research. Many of the things that our team built (and are still live today!) came as a result of an insight that Sascha found through international user research. He was an invaluable thought partner.”

- Marcus Stromeyer,

Senior Product Manager

“Sascha was the pinnacle of best practice, particularly when running user research across global audiences. His thorough and holistic approach to qual, quant and data analysis helped executives make critical decisions about the future of Skills at LinkedIn; a C-suite level priority.”

- Katy Lambert,

Growth Marketing Lead

“Thanks to his international perspective, Sascha can effortlessly dialogue with diverse stakeholders across the globe. His ability to pick up on customers’ nuanced needs in different regions or markets ensures that their voices are heard, a crucial element for building a successful product for global audiences. Sascha is an outstanding asset that delivers exceptional value. Any organization would be incredibly lucky to have him on board!”

- Dr. Anna Hansch,

Media & Business Executive

“Sascha dug deep into what was driving our clients' needs and wants, so we could deliver a product that met those needs. Any company looking for a user researcher with a deep knowledge of product marketing could do no better than to hire Sascha.”

- Steve Siden,

Principal Customer Success Manager

“Sascha played a key role in influencing the product strategy by helping to prioritize user problems to focus on based on a deep understanding of key user segments. He was also very effective at collaborating across XFN partners (from Eng, Sales, to Customer Support) while working with a dynamic, fast-paced product roadmap.”    

- Joonhae Ahn,

Product Manager

Select International Projects

Online Food Order Service

Identified deal breakers in online food order processes through usability testing & translated insights into quick wins and roadmap projects.

LinkedIn Learning B2B Reporting

Increased usage by 98% through leading user research, beta program, and global go-to-market strategy for complete UX relaunch.

SAP Internet of Things Solutions

Drove adoption for a new product category through successful beta programs and international customer co-innovation projects.

ZDF (Leading German TV Station)

Produced documentaries based on deep dive research of complex science and technology topics and expert interviews.

LinkedIn Learning Skills Insights

Impacted product strategy and roadmap prioritization through extensive international user research across four continents.

SAP Internet of Things Solutions

Developed global product strategy through international UX Research conducted in English, German, and Spanish.

International Foundation

Impacted the strategic direction of startup incubator based on extensive research of the entrepreneurial ecosystem in Silicon Valley.

European Media Companies

Improved the user experience of educational TV programs based on 100+ user interviews and in-depth analysis of 220+ broadcasts.

Contact

Let’s explore how I can support your international product success:

    Dr. Sascha Noll

    Active member of the following professional organizations: